MON@RCH – Album Creative Direction & Executive Production
Role: Creative Director, Executive Producer, Visual Artist

For MON@RCH, I served as both the creative director and executive producer, overseeing every element from concept to release. This project was a fully immersive experience—one where sonic atmosphere, visual identity, and emotional tone came together in a cohesive, intentional world.

Sonically, MON@RCH leans into a dark, spacey, and emotionally raw palette. The album flows like a dream through moody textures and ambient synth layers, evoking isolation, longing, and transformation. With a focus on minimalism and depth, the soundscape balances haunting intimacy with a sense of interstellar distance—every track designed to feel both grounded and celestial.

As creative director, I curated the visual language of the project, designing the album cover to reflect its shadowy and otherworldly themes. I chose "icanthaveyou" as the lead single, recognizing it as a powerful emotional entry point into the album’s universe. I also arranged the full tracklist, ensuring a deliberate progression that enhances the narrative and emotional impact. I also produced the outro of track 8, “Caution”.

In addition, I handled distribution, ensuring MON@RCH was made available across all major streaming platforms, expanding its reach and accessibility.

This project represents a complete creative vision—from sound to story to visual identity—where every detail supports the dark, spacey essence of the MON@RCH world.